Geoff's Blog

No-one can deny the value of networking as a viable way to make contacts and get new clients. Yet so many people do it badly it is worth looking at the things NOT to do. 1. Selling – the worst thing you can do is immediately launch into “sell mode” once you have met someone [...]

Continue reading How NOT to Network

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Continue reading Test 2

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Many of the SME’s I meet at networking meetings tell me about the business they have. Yet most don’t have a business – they only have a job. You see, if income stops when you do that is a job. I show people how to change that! Recently I attended a seminar about “Buying & [...]

Continue reading A Job or a Business – which do you want?

No one can deny the success of BNI as a networking and referral organization. It exists in well over 40 countries and probably has the largest membership in the world of any similar organization. So it comes as no surprise that many have copied it and tried to set up in opposition. Yet few have [...]

Continue reading Do you add or deduct?

In a recent article on Fox Business, Kristen Askin proposed that one of the first steps to becoming a Master Networker was to send an email after making a contact. Having built my reputation to becoming The Referral Master® over the past 30 years I have to say I was astounded at this advice. Yes, it [...]

Continue reading Tips on becoming a Master Networker

Goals for Networking Networking is an essential part of “word-of-mouth” marketing and as such needs planning! Aside from social interaction, turning up to a networking function without a plan is a waste of time and money. So what should your plan include? 1. The number of new contacts you plan to make 2. What your [...]

Continue reading From Visibility to Profitability – step #5

Now that you have your basics ready (like Twitter, LinkedIn, Business Cards, etc.) you are ready to start expanding your contact sphere and start looking for business. Step number four is to start attending some networking meetings. So which ones and why? I recommend at least two types:- 1. A weekly “close contact” referral group [...]

Continue reading From Visibility to Profitability – step #4

Our next step in the journey from Visibility to Profitability is to create a twitter account. Go to Twitter and create a free account. Some things to be aware of: - * Create it in your own name – the Internet and search engines like consistency. * Use the same photo of you as you [...]

Continue reading From Visibility to Profitability – step #3

Our next step in the journey from Visibility to Profitability is to create a blog. A website may also be a good idea yet a blog can establish your expertise and reputation so much better and faster and thus achieve more visibility. Why is this so? A website is often about selling your product or [...]

Continue reading From Visibility to Profitability – step #2